Challenges
Solution
Helping people choosing and planning outfits, from their wardrobe, while dealing with time constraints, cognitive overload, budget and style preferences.
A Smart closet application that knows the user’s personal taste and style according to his clothes, advises what to wear, what to buy and increases self confidence by coordinating outfits for every event and getting the most out of their wardrobe.
CLOFIT
Closet Management App
CLOFIT is a clean, smart & easy to use tool to help you manage your closet and daily outfits. The app helps you discover & organize outfit ideas, with technology, that learns your personal style.
Who of us has not encountered the problem of standing in the morning in front of a closet full of clothes and thinks: I’ve got nothing to wear or how will I know if these trousers integrate with my closet? And when we try to find inspiration on the social networks, the opposite happens and we just feel frustrated and insecure when faced with “perfect photographs”. Studies show that 50% of women and some 40% of men precisely feel this way! For this purpose, CLOFIT was created.
Duration
10 weeks
My Role
UX/UI Designer
* School project
SOLUTION OVERVIEW
Main features
Selecting an outfit from several options
Select a style of clothes: event/everyday clothes and CLOFIT suggests several outfits
for you to choose from.
A simple upload to check an item:
Is the item suitable for the wardrobe?
Upload an item and CLOFIT checks whether it is compatible with your wardrobe by suggesting outfits that combine the item with existing items in your closet.
Styling tips
CLOFIT offer styling tips for the selected outfit (for example: adding a scarf or an item of jewelry, tucking a shirt into trousers).
In addition, it will give you some words of encouragement.
Preparation of outfits in advance
CLOFIT sends you notifications, reminding you of the outfits saved for the occasion.
The user can easily access the saved daily outfits.
Learning about your personal taste
In order to improve the outfit suggestions,
CLOFIT constantly "learning" about your personal taste and carries out modifications to the outfit suggestions
Matching an outfit to every calendar event
CLOFIT smart calendar gathers all the user events. The user can select, match and save outfits for every event in CLOFIT calendar.
RESEARCH
The research that I carried out included integration of a review of articles and interviews
Review of articles
A new study by a team of psychology scientists at the University of California, Northbridge University and Columbia University, found that the clothes that we wear can also influence the way we think. Formal dress increases abstract thinking and provides individuals with a broader point of view.
Use of the internet as an inspiration tool is not effective as the social comparison causes a decrease in self esteem and could lead to social anxiety.
It has been claimed that social comparison causes and contributes to low self esteem. The more the idealistic information presented by means of social media has increased social comparative norms, the more that people spend time on social networks, the greater the probabilities that the others live better lives and are happier and more successful, which decreases their self esteem (Stapleton et al, 2017).
People with low self esteem tend to be dependent on external social approval for a better self esteem. They often perceive that others are looking at them, and they interpret reactions by others as being hostile, which could lead to increased social anxiety (Cuming & Rapee, 2010).
Interviews
Three interviews were conducted with people at various stages in their lives. From these interviews I concluded that the main problems in selecting an outfit are:
Confusion
They do not know which item of clothing is suitable therefore they return to the “familiar and good”, 5-9 items that are regularly worn.
Time
Clothes are selected about half an hour before leaving.
Styling
A sense that the fashion selections are unsuitable for the event (everyday clothes for events, too many/too few accessories etc.). Furthermore, they do not rely on their personal fashion sense.
Impulsive and trendy shopping
Clothes are purchased because you feel like it without any thought whether the item is suitable for the existing clothes closet.
Inspiration
The social networks present an unrealistic model of appearance and body shape. It is difficult to take inspiration from models who present one type of body shape while in real life there is a much broader spectrum.
Budget
It is impossible to change your clothes closet every season. People want to look good but not to break their savings account.
Overloading
The feeling of daily overload prevents people from dedicating much time in selecting outfits. People already give up in advance because they think that will lighten the daily cognitive load.
KEY TAKEWAYS
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Creation of stylistic platforms clear of sources that will decrease self esteem and that are not occupied with age, weight or body shape; They are engaged solely with an aesthetic combination of clothes.
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The convenience of the application is extremely important to reducing the sense of daily overload.
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Creation of a simple and easy process for use even by technophobes.
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Provision of a feeling that the application is empowering just like a close friend
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Help in Smart purchasing of items while integrating them with the existing clothes closet.
STRUCTURE
BRANDING
My three interviewees reiterated that they feel overloaded in their daily lives causing the inspiration for clean, relaxed and an aesthetic design
COLOR PALETTE
ICONS
ILLUSTRATIONS
FONTS
The App font is Poppins
It’s light, airy & easy to read.
Empower
Poppins light
Style
Poppins regular
Easy
Poppins medium
DESIGN OUTCOME
CLOFIT has been designed simply, cleanly and clearly for the user.
There is a clear and discernible flow that repeats itself and interfaces
with additional applications to make it easier for the user
(diary, email, use of a camera, Google photos etc.).
A process that is not resolved within the framework of time
The onboarding process uploads every user’s closet to the application
I'm available at mobile : +972-50-492-0474 email: nirsagit@gmail.com or LinkedIn: sagitnir